Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. The technology enhances the user’s current perception of reality by imbedding virtual information or multi-media content in the physical environment.
The technology has been successfully implemented in core industry verticals such as Healthcare, Automobiles, Rea-Estate Construction, Safety and Security, Entertainment and Showbiz, Print Media/Publishing and Hospitality to name a few.
Augmented Reality for Smartphones
A typical Augmented Reality mobile app is written in special programs that allow the developer to tie animation or contextual digital information in the mobile app to an augmented reality "marker" in the real world. When the mobile AR app receives digital information from scanning a known marker, using the mobile camera, it begins to execute the marker's code and displays the correct AR output. The AR output can be in the form of a video, a 3D Augmented Animation Model, GPS locations, web-links, etc.
Augmented Reality for PC
Augmented Reality for a PC can be implemented as a standalone software application or implemented on a website. The AR experience on a PC takes the individual user to a new level of engagement, adds more flair to a product or service and supports a brands reputation for innovation.
AR enhances a static and non-interactive website by making it dynamic and informative. The AR functionality enables users to experience a product in real time. Applicable across all industry verticals, AR for PC is especially useful for showcasing clothing and fashion accessories as it allows people to try on the merchandise virtually.