Augmented Reality

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. The technology enhances the user’s current perception of reality by imbedding virtual information or multi-media content in the physical environment.

The technology has been successfully implemented in core industry verticals such as Healthcare, Automobiles, Rea-Estate Construction, Safety and Security, Entertainment and Showbiz, Print Media/Publishing and Hospitality to name a few.


Augmented Reality for Smartphones
A typical Augmented Reality mobile app is written in special programs that allow the developer to tie animation or contextual digital information in the mobile app to an augmented reality "marker" in the real world. When the mobile AR app receives digital information from scanning a known marker, using the mobile camera, it begins to execute the marker's code and displays the correct AR output. The AR output can be in the form of a video, a 3D Augmented Animation Model, GPS locations, web-links, etc.

Augmented Reality for PC
Augmented Reality for a PC can be implemented as a standalone software application or implemented on a website. The AR experience on a PC takes the individual user to a new level of engagement, adds more flair to a product or service and supports a brands reputation for innovation. AR enhances a static and non-interactive website by making it dynamic and informative. The AR functionality enables users to experience a product in real time. Applicable across all industry verticals, AR for PC is especially useful for showcasing clothing and fashion accessories as it allows people to try on the merchandise virtually.

Mass Augmented Reality

Mass Augmented Reality is a seamless blend of the virtual world with the real world. This technology functions as an effective promotional cum educational tool, by providing a stimulating and immersive experience to a mass audience concurrently.

Mass Augmented Reality enables your brand to create a stunning visual experience that will leave viewers overwhelmed. A staggering platform to deliver your brand message and create a lasting impression in the minds of the viewers. The technology can be used engage and entertain viewers with your brand thereby taking the interactivity level to a new high.

Mass Augmented Reality can be teamed with our Gesture based solutions to deliver a full fledged visually immersive experience. The technology aims to alter or improve your current perception of reality by displaying visually well crafted outputs that trigger the imagination process of the user and leave him/her riveting with amaze!