Digital marketing is an umbrella term for marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital Marketing has changed the way brands and businesses utilize technology and digital marketing for their marketing activities. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops.
At Prisma, we provide an end to end digital marketing service for your brand to make a strong digital presence. Our digital marketing activities include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising and games, and any other form of digital media.
Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Our Digital Marketing plan offers an economical, effective, realistic and comprehensive improvement to an organization’s current online presence.
The many advantages of digital marketing, include:
1. An affordable platform to connect with a large segment of people
2. Digital marketing goes from planning to execution more quickly.
3. Digital marketing gives fans/viewers/readers a chance to share your content thereby acting as a strong source of WOM.
4. Digital marketing campaigns have longer shelf lives.
6. It is easier to change or stop a digital marketing campaign after it starts.
7. Digital marketing gives the brand more time and space to tell its story.